Jaama to exhibit at the Executive Hire Show 2014

on .

Jaama is targeting further adoption of its industry-leading Key2 Rental Management software system by exhibiting at this year’s Executive Hire Show.

To be held at the Ricoh Arena, Coventry, on February 12 and 13, Jaama will be showcasing its Key2 Rental Management software, which provides plant and tool hire operators with the right tools to successfully manage their business.

Key2 Rental Management is the most advanced, flexible web-based product on the market and with Jaama’s on-going development and investment the system is at the forefront of innovative management for the hire and rental industries.  Built for the Microsoft.NET framework and using Smart Client technology, Key2 Rental Management is an intuitive, easy to navigate, simple to use yet functionally-packed web-based business tool.  The system stores and actively manages and monitors all aspects of plant, asset, stores management, the hire of both single items and plant packs, rehire, cross-hire, operator hire and management, sale items, ordering, quotations, contracts, equipment maintenance and invoicing and is available with fully integrated accounts.


The functionally rich system enables reports to be produced, saved, scheduled and distributed, enabling operators to manage by exception and make strategic business decisions. The system also seamlessly integrates with other internal and external business software systems.

The ‘Key2 Today’ screen provides users with a fully configurable and graphical overview of their organisation’s rental operation that can be interrogated. Current status information relating to any aspect of the rental operation can be viewed instantaneously such as assets due to be replaced, equipment inspections due, compliance statistics etc.

When a user logs into the system, business ‘key performance indicators’ will be displayed. Users can then see at a glance critical information required to make daily business decisions thereby saving valuable time and resources trawling through pages of information and statistics.

Key2 Rental Management enables users to identify the cost versus income for each item of plant equipment, which can then be reported in a league table to ensure hire companies only buy plant that has good profit margin opportunities.  With constantly squeezed margins, many plant and tool hire rental companies are realising that good software can bring real benefits.

Jaama managing director Martin Evans said: “Whether a single user or multi-site hire company, Key2 Rental Management can help control costs, improve asset utilisation, ensure legislative compliance and increase profitability by making costs and income transparent. It provides the essential management information required by companies to make strategic business decisions.

“Jaama has a growing presence in the plant and tool hire sector and is looking to further increase sector penetration as a result of exhibiting at the Show.”

Jaama is exhibiting at the event for the third consecutive year and can be located on stand number D40.