Company Car March 2005

Technology investment needed

LACK OF TECHNOLOGY investment has left the fleet industry a decade behind sectors such as banking and retail, according to software specialist Jaama.

Managing director Jason Francis called fleet technology progress 'painfully slow'. He said a desire to catch up was the catalyst for establishing Jaama, which also provides occupational road safety management services.

"I was talking five-years-ago about the need for fleet systems to adopt modem technology to provide customers with greater integration and automation." said Francis. "At that point the sector was already five years behind, which means it's now a decade adrift of most other industries." Francis said the need for fleet managers to add health and safety to their list of responsibilities made technology even more important; with its ability to integrate traditional fleet management functions with new ones like occupational road safety.

An example of such integration is Jaama's vehicle and risk management system. FleetAssistant.