‘Big data’ enables fleet managers to understand vehicle performance and driver behaviour in real-time, but the explosion in available information means employers must be vigilant in complying with tough new laws.
The General Data Protection Regulation (GDPR) comes into force on May 25, 2018 replacing the Data Protection Act and, reflecting the move to a digital age in which ‘big data’ is powerful, it will have a significant impact across organisations, and particularly for fleet introduction of connected cars.
Martin Evans, managing director of Jaama and a director of industry training organisation ICFM, told its ‘Big Data Masterclass’: “Much can be achieved with ‘big data’ to enable fleet managers to make informed decisions by understanding driver behaviour and vehicle performance and utilisation.
“But the flipside of that is fleet managers being mindful of businesses holding large volumes of data, which will contain information deemed personal under GDPR.”
He continued: “Fleet managers are worried about data protection. In conversations with customers it is a real concern because legislation is tightening and the potential for fines is increasing. Responsible companies should have systems and processes in place to keep data secure. Understanding and embracing ‘big data’ is important, but it is also vital for businesses to protect themselves.”
Penalties for breaching the core “principles” of GDPR are potentially huge with a maximum fine for companies of €20 million or 4% of total worldwide annual turnover of the preceding financial year, whichever is the higher.