Jaama is targeting further adoption of its popular and industry-leading Key2 Hire Management software system by exhibiting at this year’s Vertikal Days show.
Taking place on Wednesday, June 15 and Thursday, June 16 at Haydock Park, Merseyside, the annual two-day crane, access and telehandler event is celebrating its 10th anniversary this year.
Jaama will be giving visitors to the show, one of Europe’s biggest events in the sector, an unobstructed view of its multi award-winning industry-leading hire management software.
What’s more visitors to the Jaama stand (number MP7) will be able to benefit from a number of exclusive special Vertikal Days show offers.
Jaama is taking the plant and tool hire industry by storm with its next generation Key2 Hire Management as an ever-growing number of companies recognise that with constantly squeezed margins, implementation of good software can bring real benefits. 
Key2 Hire Management is the most advanced, flexible web-based product on the market. Allied to Jaama’s on-going development and investment programme which negates costly upgrade fees, the system is at the forefront of innovative management across the sector.
Built for the Microsoft.NET framework and using ‘Smart Client’ technology, Key2 Hire Management is an intuitive, easy to navigate, simple to use yet functionally-packed web-based business tool.
The system stores and actively manages and monitors all aspects of plant, asset, stores management, the hire of both single items and plant packs, rehire, cross-hire, operator hire and management, sale items, ordering, quotations, contracts, equipment maintenance and invoicing and is available with fully integrated accounts thus making Key2 Hire Management a total business solution.
The functionally rich system enables reports to be produced, saved, scheduled and distributed, enabling operators to manage by exception and make strategic business decisions. The system also seamlessly integrates with other internal and external business software systems.
The ‘Key2 Today’ screen provides users with a fully configurable and graphical overview of their organisation’s rental operation that can be interrogated. Current status information relating to any aspect of the rental operation can be viewed instantaneously such as assets due to be replaced, equipment inspections due, compliance statistics etc.
When a user logs into the system, business ‘key performance indicators’ will be displayed. Users can then see at a glance critical information required to make daily business decisions thereby saving valuable time and resources trawling through pages of information and statistics.
Key2 Hire Management enables users to identify the cost versus income for each item of plant equipment, which can then be reported in a league table to ensure hire companies only buy plant that has good profit margin opportunities.
The special offers which stand visitors will be able to benefit from are:
•A post-show free no obligation consultancy day with a Jaama specialist (UK companies only)
•50% off the first year support fee if a Key2 Hire Management system is bought within three months of the show 
•A free business card draw to win a drone
Jaama managing director Martin Evans said: “Whether a single user or multi-site hire company, Key2 Hire Management can help control costs, improve asset utilisation, ensure legislative compliance and increase profitability by making costs and income transparent. It provides the essential management information required by companies to make strategic business decisions.
“Jaama has a growing presence in the plant and tool hire sector and is looking to further increase sector penetration as a result of exhibiting at the show.”