Leading fleet, leasing and rental software specialist Jaama is a finalist for one of the top awards in the 2012 fleet industry ‘Oscars’.

Organised by industry publication Fleet News, it is the first time that Tamworth-based Jaama has reached the final of the Fleet Supplier of the Year category.

The winners of this year’s almost 30 Fleet News Awards, which recognise industry excellence, will be announced at a glittering dinner at the Grosvenor House Hotel, London, on March 21.

Continuous investment in new product development from launch in 2004 is one of the keys to business success and it is proving a winning recipe for the innovative fleet management software specialist.

Jason Francis, managing director of Jaama, which has won a number of fleet industry awards, said: “We are very proud to be recognised as one of the foremost suppliers to the fleet industry.

“During 2011 we worked hard to enhance the quality of both our products and services and put our business through ISO9001 certification which we gained in November.”

Jaama has been short listed with four other leading fleet industry suppliers for the award: Britain’s largest fast-fit company Kwik-Fit, multi national vehicle leasing and fleet management companies Alphabet and LeasePlan and National Mobile Windscreens.

Mr Francis said: “To reach the final and compete against such high calibre companies is a fantastic achievement for Jaama.”

Jaama has already been named Fleet Software Company of the Year 2012 by the Institute of Transport Management (ITM) for its outstanding contribution to the industry and earlier this month achieved Fleet News Reader Recommended status for the fourth year in succession.

More than 700 customers running fleets ranging in size from just a handful of vehicles to many thousands of cars, light commercials and HGVs as well as plant equipment have introduced Jaama’s online Key2 Vehicle Management system to meet their requirements.

They include: ADT Fire & Security, DHL Supply Chain, Hertfordshire County Council, Luton Borough Council, SIG, South Central Ambulance Service NHS Trust and The Co-operative Group.

The advanced technology is being used by a wide cross-section of organisations in the public and private sectors to improve fleet operation effectiveness and efficiency, reduce administration and drive down costs.

“We have established a track record for industry-leading technology backed up by a customer support service that means Jaama is the benchmark for quality and innovation and is the UK’s most recommended software supplier in the fleet, leasing and hire markets,” said Mr Francis.