Leading hire management software provider Jaama is busy following up numerous new business opportunities following leads secured at the recent Vertikal Days show.
Despite torrential rain and the attraction of the 2016 UEFA European Football Championship, Jaama is confident that discussions held with stand visitors will trigger an increase in sales of its industry-leading Key2 Hire Management software for plant and vehicle assets.
The annual two-day crane, access and telehandler event held at Haydock Park, Merseyside, celebrated its 10th anniversary this year.
Jaama is taking the plant and tool hire industry by storm with its next generation Key2 Hire Management as an ever-growing number of companies recognise that with constantly squeezed margins, implementation of good software can bring real benefits. 
Key2 Hire Management is the most advanced, flexible web-based product on the market. Allied to Jaama’s on-going development and investment programme which negates costly upgrade fees, the system is at the forefront of innovative management across the sector.
Jordan Thompson, Jaama’s hire sales manager, said: “We are following up more than 25 good quality business leads, which is a tremendous return from the show as Jaama continues to make significant inroads into the plant market.”
What’s more recently launched system functionality includes a new day book module to proactively manage equipment delivery and collection with associated assets and a slicker, streamlined and efficient ‘quick hire’ process.  

Ms Thompson added: “Unlike the competition, Key2 Hire Management has the ability for companies to create their own bespoke business reports without the need to pay for expensive report writing. The reporting tool links across all areas of a customer’s business, allowing easy cross referencing of different operating areas from financials to plant equipment to purchasing.”
Built for the Microsoft.NET framework and using ‘Smart Client’ technology, Key2 Hire Management is an intuitive, easy to navigate, simple to use yet functionally-packed web-based business tool.
The system stores and actively manages and monitors all aspects of plant, asset, stores management, the hire of both single items and plant packs, rehire, cross-hire, operator hire and management, sale items, ordering, quotations, contracts, equipment maintenance and invoicing and is available with fully integrated accounts thus making Key2 Hire Management a total business solution.
The system, rich in functionality, enables reports to be produced, saved, scheduled and distributed, enabling operators to manage by exception and make strategic business decisions. The system also seamlessly integrates with other internal and external business software systems.
The ‘Key2 Today’ screen provides users with a fully configurable and graphical overview of the organisations hire operation that can be interrogated. Current status information relating to any aspect of the hire operation can be viewed instantaneously such as assets due to be replaced, equipment inspections due, compliance statistics etc.
When a user logs into the system, business ‘key performance indicators’ are displayed. Users can then see at a glance, crucial information required to make daily business decisions thereby saving valuable time and resources trawling through pages of information and statistics.
Key2 Hire Management enables users to identify the cost versus income for each item of plant equipment, which can then be reported in a league table to ensure hire companies only buy plant that has good profit margin opportunities.
•A free business card draw on the Jaama stand enabled visitors to win a drone and the lucky recipient was Mike Dowland, transport and yard manager at CRL Plant Services, Ringwood, Hampshire.